From home security systems to health care, technology to travel, their spending choices are affecting the products that are available to us all. They believe in investing in themselves and in supporting their values with their pocketbooks. They believe in the benefits of hard work. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. ' Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture.In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires - people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Stanleyupdating the original content in the context of the financial crash and the twenty-first century.
This edition includes a new foreword by Dr. In fact, the glamorous people many of us think of as ' rich' are actually a tiny minority of America's truly wealthy citizensand behave quite differently than the majority.Īt the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America's richexposing for the first time the seven common qualities that appear over and over among this exclusive demographic. They bargain-shop for used cars, raise children who don't realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. They live next door.Īmerica's wealthy seldom get that way through an inheritance or an advanced degree. Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. How do the rich get rich? An updated edition of the ' remarkable' New York Times bestseller, based on two decades of research ( The Washington Post).
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